Privacy Policy

Privacy Policy – Your Privacy Rights

Use of this web site signifies your acknowledgement and consent to this privacy policy. Please read this privacy policy carefully before using this web site.

Because we gather certain types of personal information from visitors to this web site (e.g. name, e-mail address, etc.), we have developed this privacy policy (the “Privacy Policy”) to help you understand the terms and conditions surrounding the collection and use of your personal information. This Privacy Policy discloses the types of personal information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.

Guiding Principles:

Our Privacy Policy has been developed using the following guiding principles:

We collect personal information online primarily to provide our visitors with a more relevant experience on this web site. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. We will take reasonable physical, electronic and managerial measures to safeguard and secure any personal information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). However, given that electronically submitted data is not 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

Disclosure of Personal Information

We may disclose certain personal information as follows:

– to dealers within our dealer association for their marketing and other business purposes;

  to  business partners, such as third party service providers, agents and affiliated entities in connection with the services that they perform for us, such as providing certain services necessary for the administration of this web site and the provision of certain interactive functionalities. Please note that some of our agents and contractors are located outside of the country and, as such, are subject to foreign laws, including laws that may require disclosure of personal information to government agencies in those countries;

– to law enforcement agencies for the purposes of investigating fraud or other offences; or

– to legal, financial, and other professional advisors or in connection with the sale or reorganization of all or part of its business or operations.

Except as provided above, our dealership will not use or disclose personal information for purposes other than those for which it was collected, except with your consent, as required or permitted by law, and to provide the features and service(s) you’ve requested. At the time you register for any such feature or service, you will be notified of, and asked to consent to, the sharing of your personal information necessary for the provision of these requested features or services.

Non-Personally Identifiable Data:

Anytime you visit this web site, we may gather certain information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on this web site. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors.

Use of Cookies:

We – or our vendors – may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. We use cookies to provide you with the convenience of not having to reenter information, such as user IDs and passwords, multiple times during your visits to this web site. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on this web site. The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely. As this web site has been designed to take advantage of the use of cookies, should you configure your browser to decline their use, certain features of this web site may not function correctly and you may be required to renter any user IDs and passwords more frequently. You can control cookies and tracking tools. To learn how to manage how we – and our vendors – use cookies and other tracking tools, and to read our Do Not Track policy, please click here.

Personal Information Voluntarily Provided:

Any personal information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of this web site may be used to provide you with information you’ve requested about our dealers, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see opt-out Procedures below). This data may also be used to tailor your experience on this web site by providing content that is relevant to your interests and geographic region.

Accessing this Web Site:

This web site is hosted on servers located in the United States. As such, your connection will be through and to servers located in the U.S. Any personal information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.

External Links:

This web site contains links to other sites, including the websites of our individual dealers. We are not responsible for the privacy practices or the content of such web sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from this web site.


The personal data record created through your registration with this web site can only be accessed with the unique password associated with that record. To protect the integrity of the personal information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Your California privacy rights.

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an e-mail, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

Public Forums:

This web site may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

Opt-out Procedures:

Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

You may always opt-out of receiving future communications from us. This web site allows users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.

Changes to this Privacy Policy

We reserve the right to change and update this Privacy Policy. These changes will be made when appropriate, in a timely manner. We encourage you to examine our Policy from time to time to ensure you are aware of any changes we may have made.

Contacting the Web Sites:

If you have questions concerning this Privacy Policy or the practices of this web site, please contact us.

This Privacy Policy applies to several of our sites.

This policy describes our privacy practices for the website where it is posted. This includes mobile websites. This policy does not apply to information we may collect in other forums. Other forums might include emails or offline.

We collect information from and about you.

Contact information:  For example, we might collect your name, zip code and street address. We might also collect your phone number or email.

Information you submit or post:  If you submit a question or comment, we will collect the information you provide to us.

Other Information.  If you use our websites, we may collect information about the browser you are using. We might track the pages you visit. We might look at what site you came from, or what site you visit when you leave us. We may collect information about your device’s UDID and operating system. We might also collect your IP and MAC address or domain. We might also collect your device’s name and type. We collect this information using the tracking tools described here. To control those tools, please read here.

We collect information in different ways.

We collect information directly from you.  For example, if you fill out a contact form or submit comments to us.

We collect information from you passively.  We use common tracking tools like browser cookies and web beacons. We collect information about users over time when you use this website.  We may have third parties collect personal information this way. To learn more about these tools and how you can control them, click here.

We get information about you from third parties.  For example, social media platforms may give us information about you. We may also get information about you from dealers, other business partners or vendors.

We combine information. For example, we may combine information that we have collected offline with information we collect online. Or we may combine information we get from a third party with information we already have.

We use information as disclosed and described here.

To respond to your requests or questions.  For example, we might use your information to respond to your customer feedback.

To improve our products and services.  We may use your information to make website and product improvements. We might use your information to customize your experience with us.

For security purposes.  We may use information to protect our company or our websites.

For marketing purposes.  Unless we tell you otherwise, we might provide you with information about new products and special offers. We might also use your information to serve you ads about products and offers. We might tell you about new website features or service offerings. These might be third party offers or products we think you might find interesting. To manage this, follow the instructions in Your Choices, below. We may also use the information we collect from you to determine your location.

To communicate with you about our relationship:  We may contact you to tell you about changes to this Policy or our website Terms. We will communicate with you about your account or our relationship. We may contact you about your feedback.

As otherwise permitted by law or as we may notify you.

We may share information with third parties.

Within our association (including our affiliated companies and dealers).

If we think we have to in order to comply with the law or protect ourselves.  For example, we will share information to respond to a court order or subpoena. We may also share it if a government agency or investigatory body requests.

With any successor to all or part of our business.  For example, if part or all of our business was sold we may sell our customer list as part of that transaction.

With third parties who perform services on our behalf.  For example, we share information with vendors, or will authorize them to collect information on our behalf. This may include vendors who send emails for us or host our website. Some vendors may be located outside of the United States.

With our business partners. For example, we might share information with a business partner. These partners may send you information about events and products by mail or email. 

For other reasons we may describe to you at the time of information collection.

You have certain choices about our marketing and tracking tools.

You can opt out of marketing emails.  To stop receiving our commercial emails, please email us at [EMAIL] or follow the instructions in any promotional message you get from us.

You can control cookies and tracking tools.  To learn how to manage how we – and our vendors – use cookies and other tracking tools and to read our Do Not Track policy, please click here.

You have other controls you can exercise.  You can choose whether or not to share personal information. If you choose not to share, some parts of our sites and some services may be more difficult or impossible to use. If you turn off cookies or tracking tools, parts of our site and services may also not work properly.

Your California privacy rights.

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an e-mail, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

These sites and apps are not intended for kids.

Our sites and apps are meant for adults. We do not knowingly collect personally identifiable information from children under 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us. You can also write to us at the address listed at the end of this policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy on-line here.

We use standard security measures.

We use standard security measures on our sites. However, the internet is a public place. We cannot promise that your information will remain secure. We encourage you to use caution when sharing information and when using the Internet.

We store information in the United States.

If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States and by using the Sites/giving your information, you consent to such transfer, and understand that the U.S. may not provide the same level of protections as the laws of your country.

We keep personal information as long as it is necessary or relevant for our business. We also keep information as otherwise required by law.

We may link to third party sites or services we don’t control.

Our sites may contain links to third party sites. If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the information practices of that website. You should read the privacy policy of other websites carefully. We are not responsible for such third party’s sites.

Feel free to contact us if you have more questions.

Please include your email address, name, address and telephone number when you contact us. This helps us handle your request correctly.